Where We Are Going

Over the next 3-4 years, MDSA Foundation is pursuing a comprehensive strategy to:

Enhance artistic excellence
Engage a broader audience
Ensure financial stability
Promote equity and diversity
Strengthen community impact
Integrate technology
Maintain rigorous evaluation

We aim to achieve this by expanding our artistic offerings, launching digital streaming, diversifying revenue sources, fostering inclusivity, expanding community outreach, and utilizing technology efficiently, all while prioritizing assessment and collaboration.

In Progress Goals for 2024:

Expand theater classes
- Hold additional sessions of pilot program, Theatre Expressions.
Expand art classes
- Fundamental courses on an annual rotation.
Establish music classes
Expand community events
Increase community service projects

Implementation Timeline

Phase 1

Allocate resources to create more space around Studio A, creating a more functional off stage for our current performance space.
New Curtains, Lighting and seating for Theater.
Fix the AC system to ensure a comfortable learning environment.
Implement strategies to attract and enroll 70 additional students by 24/25 Season.
Recruit additional skilled teachers for enhanced education.
Introduce classes to expand our target age group to include both older and younger students.
Implement a financial plan to pay off the construction loan.

Phase 3

Develop a comprehensive plan to purchase the entire building where the studio is located.
Establish a partnership with a reputable music school to introduce a full music program.
Create a recording studio to enhance the studio's offerings.
Design and equip art rooms for various artistic activities.
Allocate space for a large costume and prop room to facilitate performances.
Consider the feasibility of adding an additional theater based on demand.
Design a ballroom that can be used for parties, galas, art shows, and fundraising events.
Obtain space to offer community cooking classes.
Create a shop within the facility for class-related items and merchandise.
Introduce indoor sports options to cater to a wider audience.
Develop a workshop area for creating and designing sets for performances.

Phase 2

Review and adjust compensation packages for teachers to include raises.
Allocate a specific salary for Moriah based on her role and responsibilities.
Campaign to increase student enrollment by an additional 300 students.
Expand the facility to occupy 30,000 square feet.
Design dedicated spaces for Acro and Taekwondo classes.
Invest in high-quality equipment and facilities for these dedicated spaces.
Construct a theater with a seating capacity of 500+ for performances. Our current space holds 65 seats.
Enhance the theatre program by introducing full-length plays and musicals, both for students and the wider community

Throughout all phases:

Develop a marketing and promotional strategy to increase visibility
and attract students.
Regularly assess financial performance and adjust the budget accordingly.
Foster a positive and collaborative environment among staff,
teachers, and students.
Continuously seek feedback from students and parents to improve services.
Ensure compliance with all necessary regulations and licenses for
the different activities offered.

Strategic Goals (3-4 year horizon)

1. Artistic Excellence

Objective: Elevate artistic quality and education.

Initiatives:

Expand repertoire to include a wider range of genres and cultural expressions.
Enhance the theatre program by introducing full-length plays and musicals, both for students and the wider community.
Recruit additional skilled teachers for enhanced dance education.
Create standards for a school wide curriculum.

2. Audience Engagement

Objective: Increase audience reach and engagement.

Initiatives:

Launch a digital streaming platform for live performances and archives.
Develop educational outreach programs targeting schools and underserved communities.
Foster partnerships with local businesses for audience development initiatives.
Hold community youth art shows.

3. Financial Sustainability

Objective: Ensure long-term financial stability.

Initiatives:

Diversify revenue streams through memberships, sponsorships, and grants.
Conduct a comprehensive fundraising campaign to support capital improvements.
Implement cost-saving measures through energy-efficient technology and resource management.

4. Equity and Diversity

Objective: Promote equity and diversity in all aspects of the organization.

Initiatives:

Develop accessible programming for people with disabilities.
Engage with culturally diverse communities through collaborative projects.

5. Community Impact

Objective: Strengthen community ties and impact.

Initiatives:

Expand outreach programs in underserved neighborhoods.
Collaborate with local schools for arts education workshops.
Establish a committee to gather input and foster community relationships.

6. Technology Integration

Objective: Leverage technology for enhanced audience experiences.

Initiatives:

Upgrade digital streaming equipment for live performances.
Invest in high-quality lighting equipment for performances.
Implement digital marketing strategies to reach wider audiences.
Invest in a digital infrastructure to allow communication between the front desk, the office and classrooms.

7. Evaluation and Adaptation

Objective: Regularly assess progress and adapt as needed.

Initiatives:

Establish key performance indicators (KPIs) and conduct annual evaluations.
Review and update the strategic plan annually to ensure relevance.

Foundation

WHERE WE ARE GOING

Implementation Timeline

Phase 1

Phase 3

Phase 2

Throughout all phases:

Strategic Goals (3-4 year horizon)

1. Artistic Excellence

2. Audience Engagement

3. Financial Sustainability

4. Equity and Diversity

5. Community Impact

6. Technology Integration

7. Evaluation and Adaptation

832-447-9532
mdsaoffice@gmail.com

100 Cypresswood Dr.
Suite #1440, Spring TX 77388

Foundation

WHERE WE ARE GOING

Implementation Timeline

Phase 1

832-447-9532 mdsaoffice@gmail.com

100 Cypresswood Dr. Suite #1440, Spring TX 77388

832-447-9532
mdsaoffice@gmail.com

100 Cypresswood Dr.
Suite #1440, Spring TX 77388